Bloody Mary Ketchup by Hawkshead Relish

Bloody Mary Ketchup by Hawkshead Relish is a unique, artisanal twist on classic tomato ketchup. It blends the rich, tangy flavors of ripe tomatoes with the savory, spicy, and boozy notes of a Bloody Mary cocktail. 

Produced by the award-winning Hawkshead Relish Company in the historic village of Hawkshead in England’s Lake District, this condiment comes in a convenient 290g jar. It is marketed as “Tomato, Celery and Vodka in a Ketchup for all occasions.

Flavor Profile

It starts with a sweet tomato base but delivers a zesty, tangy kick with subtle heat from cayenne pepper and spices. A hint of vodka (2%) and celery adds that distinctive Bloody Mary savoriness, while garlic, balsamic vinegar, tamarind, and other elements create depth. Tasters describe it as:

•  Sweet with a “hint of angry”

•  A wonderful tingle-twinge that hits the nostrils, tongue, and back of the throat

•  Reminiscent of a V8 juice in its savory brightness

•  Thinner consistency than standard ketchup (pours easily in a bright red color)

•  Delivers a racy, warming sensation overall — fun and flavorful rather than overwhelmingly spicy. 

It’s not a fiery hot sauce but a balanced, bold condiment with moderate tang and subtle heat.

Ingredients

•  Tomatoes (40%)

•  White wine vinegar

•  Sugar

•  Tomato puree

•  Cornflour

•  Vodka (2%)

•  Water

•  Sea salt

•  Cayenne pepper

•  Treacle

•  Brown sugar

•  Tamarind

•  Garlic puree

•  Balsamic vinegar

•  Cloves

•  Celery

It is gluten-free, dairy-free, nut-free, vegan, and vegetarian-friendly, with no artificial additives or preservatives. Note that it contains celery (an allergen for some). 

Uses and Pairings

This ketchup elevates everyday meals with its cocktail-inspired flair. It’s excellent on:

•  Burgers

•  Hot dogs

•  Fries

•  Fish and chips

It also works well as a base for sauces, dressings, marinades, or even in cocktails and Bloody Mary-inspired dishes. Many enjoy it at BBQs or picnics for a more interesting alternative to plain ketchup. 

Store it in a cool, dry place; refrigerate after opening and use within a few weeks for best quality.

Overall, Bloody Mary Ketchup from Hawkshead Relish offers a playful, premium upgrade to ordinary tomato ketchup — perfect for foodies who appreciate artisanal condiments with a bit of personality and a nod to classic cocktail flavors.